Before you get into online marketing familiarize yourself with these online marketing terms for beginners. Understanding these terms will help you monitor and understand your stats so you grow and adjust your online presence.
Traffic – Visitors that view you website or ad and can be referred to as paid traffic or organic traffic.
Visitors – this is the people that actually come to your site.
Clicks – something has been clicked on, like a link in an ad
PPC-Pay Per Click – used a lot in advertising, you pay for every click you get on when for a keyword or phrase.
CPC- Cost Per Click – Cost of a keyword or phrase when advertising.
Conversion Rate – calculated by the number of visitors divided by the number of qualified actions.
CTA – Call to Action – when you ask the visitor to engage with you, fill out a form, schedule and appointment, take a quiz or most importantly make a purchase.
CTR – Click Through Rate – this is calculated by the number of clicks you get divided by the impressions the ad or post.
EPC – Earnings Per Click – How much money you made Example – 100 Clicks divided by $250 earned = $2.5 per click
Geo Targeting – This used to advertise to a physical location.
Spam – Unsolicited emails this is a good way to get your domain blacklisted. I would strongly recomend not doing this.
SEO – Search Engine Optimization – This is when you make your website or sales page easily readable by search engines and help you get more unpaid traffic.
CRO – Conversion Rate Optimizations – This applies to you content and then you, Plan, Design, Test, Market, Analyze, Talk (Talk includes communication with customers, surveys, polls, emails, and phone call.)
A/B Testing – Testing 2 different elements, could be a video, headline, email or an entire web-page
Visitor Value – Is the average return for sending a visitor to the sales page . Calculated by visitors divided by total sales.
CLV – Customer Lifetime Value – this is calculated by figuring the total amount a customer spends over the time spent as a customer. Important in subscription and membership programs.
CAC – Customer Acquisition Cost – How much money in ad spend or commissions does it cost to gain a customer
Commission Rate – Percent paid to a sales rep or affiliate for each sale
Grav or Pulse Score – Affiliate Marketing Term Approximate indication of how many affiliates have successfully promoted a product and a sign of how well it converts. The higher the number that better.
Initial $ Sale – Average dollar amount you would receive from each initial sale .
Avg % Sales – Average Initial percent commission for sales you earn form each sale
Avg Re-Bill Total – Average dollar amount you would receive in recurring payments after the initial sales.
Avg % Re-bill – Re-bill percent commission for recurring payments. How much you receive each month as long as that customer remains a member and pays their subscription.
Avg $ Sales – Average dollar amount you would receive form both the initial sale and the re-bill sales.
Refund Rate – Percentage of customers that have requested a refund after purchase. (the lower the better)
Conclusion
When you learn these terms it will help you understand how to analyze your content and market it better. Check out the free tools that Google offers like Analytics, Search Console, and Tag Manager. We will be creating some tutorials for these tools soon.
