Turn your Passion Into a Business

by New Business Ideas

Let us guide you by helping you find a topic you are passionate about.   By sharing that passion with others you will enjoy what you do every day while helping others along their way.

Everyone has a skill, passion or knowledge base that if shared in their own unique way they could make a positive impact on others and possibly even the world.  I believe that we were all born for a purpose that is 100% unique.  Your path of experience and knowledge is needed by someone you may not even know today.

When you stop and think about what your passions are there might be more than what first comes to mind.  Normal questions like what are the hobbies or skills you have developed will get you started.

I first want to dispel a few misconceptions you might have about what you can’t make money at.  So, let’s dismiss them right now:

  • Someone else already solves this problem.
  • If it was a good idea someone else would have done it.
  • Someone else teaches on this topic.
  • Someone else already created a blog for this topic.
  • Not enough people are interested in this idea, problem, or skill.

We could keep going but let’s move on to the reality.  Ever have a teacher you liked that someone didn’t like. YES we all have.  So let me share with you two short stories:  

Connection is Unique:

My husband and I owned a hobby store over 20 years ago and while we worked together, we still had our own unique customers.  It didn’t matter which one of us was working behind the counter the product was the same.  We both had a good working knowledge of the product the main difference was how we connected with the customer.  Some customers will buy from anybody and it’s all about the product.  Other Customers want to feel a connection with the person or business they’re buying from that helps them feel confident and understood.

You are not alone:

I went to a conference a few years ago and met a woman who was selling online courses that taught sewing for authentic 19th century dresses but got so busy she decided to focus on just corsets.

The point is that your audience, your tribe, whatever you call them are waiting for you!!  It may take some time to build but don’t give up.

Brainstorming Questions:

Let’s get stated brainstorming by asking a few questions and write down every answer to create a big list. Every idea is good because as you start to narrow down the list you may be surprised what sparks another interest or thought.  You also may come back and start something new at another time.

What are your hobbies?

What are your skills?

What do you want to learn about or buy one day?

What life experience do you have that you could help someone attain, overcome, or work through?

person writing on white paper

Once you have completed your list pause and take a breath.  Everything on that list can be turned into a business.  However, we need to narrow it down to one that works for you today.

paper on wall

Narrow things down by asking more questions:

  • What could you talk about for hours?
  • What could you research for hours?
  • What do people ask you to help with?
  • What do people ask you for advice with?

After these questions you should be narrowing down your ideas even more but now it’s time to think about the people who are waiting for you to create this amazing business.  We are going to turn that business idea into a brand.

Ask these questions from the customers perspective?

What problem can you help them solve?

What need can you fill for them?

How can you help them live better lives?

person holding black rotary telephone

The above questions answer why you should want to turn your passion into a business.  Never lose sight of these answers and you will be successful.  You can click on the buttons below to see additional information about building your business.

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Marketing Partnership Program exists to coach business owners through a successful plan that leaves them empowered to grow their business with confidence.

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